Reports are gathering momentum that an Instagram cull of fake and automated accounts is intensifying, with big-audience “Celebrity” Influencers bearing the brunt of subsequent follower number collapses. Selena Gomez has lost an incredible 2.3 million in the purge! Bot clear outs should be good news for everyone as they restore a sense of reality to perceptions of audience size and expose those relying on a fake following for their Instavalue.
We’ll keep you posted on any official word from Instagram but don’t be surprised or alarmed if you see a small drop in your follower numbers imminently. It’s just Instagram clearing out the trash.