We rarely talk about LinkedIn on these pages, historically because it’s just too damn slow with feature development! However all the signs are that in 2019 we’re going to see the suited and booted B2B network get faster on its feet. Here’s a summary of the latest most noteworthy (we nearly said exciting!) developments.
Groups functionality seems to be a key focus, where there’s some serious streamlining going on. For example, it has now compiled Group notifications into one post e.g: ‘5 new updates in Huddle Media Group’. Anything that cuts down on the number of unnecessary notifications on any platform is fine with us, however that’s all you get (From who? About what?) – in true old school sales style you have to log in to find out, driving up active user frequency and LinkedIn’s market value.
Staying on Groups, LinkedIn also notifies you about conversations started by your own connections. The network believes that this will encourage relevant content discoverability and subsequent engagement on the platform. So compiled Group notification may not reduce the number so much as make room for new ones – clearly Linkedin believes that these shifts in notification presentation and emphasis will drive up relevance and thus usage.
Still in Groups, and there will soon be a move to empower Group admins, giving them a proactive role in adding value to Group Membership. Group admins will soon be able to notify members of worthwhile conversations within the group, presumably to once again increase involvement and interaction. We foresee some significant issues with this – how does an admin decide which conversations to promote? Will over-zealous admins on a power trip over-promote their personal preferences, or just simply over-promote? We’ll be interested to see how this one rolls out !
It’s not just all about Groups! Linkedin has also clocked onto the ‘LIVE Video’ buzz across the other platforms (Think Facebook Live, IGTV…) and launched its own version, aptly named ‘Linkedin Live’ last week. Of course, it’s currently only available in the US of A and it’s exclusively invite only, but we’ve got high hopes of it heading over to our shores soon. While you’re waiting, get prepared with our recent ‘Going LIVE’ video blog