OMG – Twitter emoji search added 😱

Posted by & filed under content, Engagement, hashtag, Reach, Social Media, Social Media Measurement, Twitter.

emoji

Some of you will be more excited than others by this cool little addition to twitter search and the advanced twitter search tools. However, as emoji are widely used across all of the social platforms by brands and individuals alike, especially on Twitter where character limitations can hinder getting a point across – we thought you’d want to know, right? 👍

Emoji can add context to a conversation, as indicators of irony, humour or perhaps sarcasm around a subject. They’re also perfect for rooting out conversations and users that have a brand engagement value now they’re part of the search function. So for example by using the pizza emoji in Twitter’s advanced search along with a location a pizzeria owner wishing to engage with or build followers in the local area can surface a highly relevant set of search results indeed. The search works both on Twitter’s mobile App and website – give it a try, it’s strangely addictive. 😳

We’re currently testing emoji combination searches to see if there are specific sequences that reveal better brand conversations than others, with some interesting results. We’re avoiding the aubergine 🍆 though… 😲😂!!)

Live Social Media Activations now integrate pre-records

Posted by & filed under content, Engagement, exhibitions, Facebook, Instagram, live streaming, Reach, Sharing, Social Media, Social Media Measurement, Twitter, Uncategorized, video.

preliverecord

Facebook, Twitter and YouTube’s commitment to encouraging “live” content in Social is well documented. Now that Instagram has fallen in line with a live button the logical next stage is the evolution from short live towards the Live Social Media Show. Facebook is in the vanguard of this development via its recent algorithm changes that not only reward live but “long live” with additional organic and cost-effective paid reach. So how long does Facebook want live “shows” to be and how do you construct a live Social Media show?

1753

Rehearsals underway for Premium German Lager Warsteiner’s live show
at Band On The Wall Manchester last month

 

Facebook is quite explicit when it comes to its recommendations for live duration. According to its best practice guidelines, it wants you to go live for at least 10 minutes and stay live for up to 4 hours! Whilst half a day is likely to be a stretch, one of the consequences of longer live will inevitably be a shift towards higher production values, the integration of pre-recorded material within the live broadcast and the use of multiple presenters. These are practices already adopted by news organisations on Social and as is Facebook’s usual roll out protocol both scenarios are now available to brands.

The Huddle Live team is now busy shooting live shows, on location, over 20 minutes in length, incorporating pre-recorded sequences (which are still treated as live) and multiple presenters and talent. Just like TV but broadcast simultaneously live via Facebook, Twitter and YouTube and produced for a fraction of the conventional TV production budget.

With Facebook TV already a reality (see our blog http://www.huddlemedia.co.uk/2017/02/proper-facebook-tv-becomes-a-reality/ ) it needs longer live, more professional content. It seems Zuckerberg’s plan is coming together nicely.

Snapchat and Facebook champion QR code comeback

Posted by & filed under content, Engagement, Facebook, messaging, Sharing, Snapchat, Social Media, video.

qr codes

Big, clunky and still hanging around, download an app to scan a code to go to a website to… archaic don’t you think? QR codes have never really worked for us we have to admit, but with Snapchat making its version of QR codes or ‘snap codes’ cool and quirky again, delivering real rewards for users (such as unlocking filters and animated lenses) – are we about to see the rise of in-app codes?

Starbucks recently partnered with an external QR code app company and ran a campaign, InstantScan, where you use Snapchat as the actual QR reader. So in a trial you could grab a free coffee through the Starbucks app without even leaving Snapchat. Genius.

Results were promising. Over a thousand people that didn’t already have the Starbucks app on their phone, participated by using it directly through Snapchat and InstantScan.

Then what’s good for Snapchat is bound to appear on Facebook too, right?

It seems that Facebook is testing ‘Rewards’ – A QR code based system within its app that operates as a loyalty scheme for customers. Your unique QR code can be scanned anywhere at any location to build up ‘points’ redeemable against rewards. As we know (nearly) everyone already has Facebook on their phone so this could be a real gamechanger for the social network, the retailer AND the consumer.

To summarise, yes, we think you’re about to see a good deal more of the QR code, but this time it will be neat, slick and deliver genuine benefit to the consumer.

Twitter’s pimp of Periscope overdue

Posted by & filed under content, Engagement, live streaming, Reach, Sharing, Social Media, Social Media Measurement, Twitter, video.

periscope

Twitter is fighting its corner for live social video by pimping its native video app ‘Periscope’ with a selection of new tools.

Probably the most useful to us marketers is the new range of analytics.

Firstly take a look at notifications. Periscope now gives you a nifty little overview of activity on your account (much like Twitter’s own notifications screen) detailing for example who’s recently looked at your live content, followed, and which videos they’ve watched.

Secondly, and in our opinion even more useful, is the ability to analyse your streams under the Periscope Analytics dashboard, which provides an overview of key broadcast metrics, including video duration, viewers, ‘hearts’ and time watched (both live and on replay). These are important and long overdue insights into Periscope broadcast performance, enabling marketers to properly review, analyse and adjust their Twitter live video strategy.
Thirdly, you can now also incorporate Periscopes into your Twitter ‘Moments’ (if want to know more about ‘Moments’ – checkout http://www.huddlemedia.co.uk/2017/01/storytelling-on-twitter/) which also expands its possibilities and uses for live events.

Lastly – Twitter has stated that brands can customise their own ‘hearts’ with campaign specific icons for audiences to use during broadcast…

“Periscope hearts are unique to the live video experience on Twitter and Periscope and allow anyone in the audience to engage and show support for the broadcaster by tapping to send hearts. Now, via Custom Hearts, Periscope hearts can be tailored to a brand’s campaign, opening up an organic way for branded content to be present throughout a live experience. Custom Hearts are present throughout the entire video and are sent by the audience by tapping the screen, giving brands an opportunity to capture a high number of engagements and allowing people to express their enthusiasm for the content while amplifying the brand’s message.”

We don’t think you’ll see much of this gimmicky development , which will require rather deep pockets to implement – but who knows it may just take off! It’s not available to all users though, only select advertisers and if you’re want costs or to experiment with Custom Hearts you’ll have to contact your Twitter representative to see if you’re eligible.

LIVE: are you there yet?

Posted by & filed under content, Engagement, Facebook, Instagram, live streaming, Reach, Sharing, Snapchat, Social Media, Social Media Measurement, Twitter, video, Youtube.

live

Almost all social channels now have a live video stream option, and according to CISCO, video is expected to make up 80% of ALL consumer internet traffic by 2019. Furthermore, recent industry research suggests that people spend more than 3 times more time watching a Facebook live video, on average, compared to a Facebook video that’s not live… Consumer eyeballs have never been so keen to see LIVE action direct from location!

Looking for tips on how to get the best out of LIVE social? Have a browse of some of our past blogs here: http://www.huddlemedia.co.uk/category/video/live-streaming/ for all the insider info on Food, Drink and Hospitality tips and tricks!

Recent Posts

  • OMG – Twitter emoji search added 😱

    Some of you will be more excited than others by this cool little addition to twitter search and the advanced twitter search tools. However, as emoji are widely used across all of the social platforms by brands and individuals alike, especially on Twitter where character limitations can hinder getting a point across – we thought… Read more »

  • Live Social Media Activations now integrate pre-records

    Facebook, Twitter and YouTube’s commitment to encouraging “live” content in Social is well documented. Now that Instagram has fallen in line with a live button the logical next stage is the evolution from short live towards the Live Social Media Show. Facebook is in the vanguard of this development via its recent algorithm changes that… Read more »

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